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The Digital Shelf

Will Connected Devices Kill Broadcast TV Advertising?

By Jamie West — Ex Group Director of Advanced Advertising Sky and Deputy MD at Sky Media

5 min readMar 29, 2021

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Will Connected Devices Kill Broadcast TV Advertising?

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The Digital Shelf

How to Win the Streaming Wars

Who is winning the streaming wars? That’s been the question on everybody’s lips for nearly three years now.

5 min readDec 15, 2022

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How to Win the Streaming Wars

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The Digital Shelf

Want to reduce the amount of comms required to manage your Streamer partners?

So, you’re a digital platform owner, or at least you’re working for one. With endless entertainment streaming apps fighting to get the top…

3 min readDec 15, 2022

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Want to reduce the amount of comms required to manage your Streamer partners?

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The Digital Shelf

Update: What’s Happening to Netflix?

From Sizzle to Fizzle; What’s Happening to the King of Streamers

5 min readMay 24, 2022

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Update: What’s Happening to Netflix?

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The Digital Shelf

Catch me if you can — will Paramount+ take on Netflix, Disney+ and HBO Max?

Paramount+, the home to so many of our favourites. What would life have been like without our daily fix of Nickelodeon’s Rugrats as a…

4 min readMar 10, 2022

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Catch me if you can — will Paramount+ take on Netflix, Disney+ and HBO Max?

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The Digital Shelf

Is Cinema Going the Same Way as Vinyl Records?

Conor Oberst, American singer-songwriter, once told Rolling Stone magazine that he believed vinyl would outlast CDs. But the modern day…

5 min readMar 4, 2022

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Is Cinema Going the Same Way as Vinyl Records?

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The Digital Shelf

How to solve the problem of Content Discovery for Europe

Europe, ever tried to find a needle at Carrefour? In terms of streaming, we’ve made it to the entrance, but we don’t have a map to content…

4 min readMar 4, 2022

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How to solve the problem of Content Discovery for Europe

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The Digital Shelf

Digital Merchandising Highlights 2021

Want to know who had the very best digital merchandising highlights of 2021 on the Connected TV Device platforms?

1 min readMar 2, 2022

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Digital Merchandising Highlights 2021

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The Digital Shelf

What’s Happening to Netflix, the King of Streamers?

Unless you’ve been hiding under a rock for the past month or so, you’ll have likely seen various news reports suggesting that Netflix is in…

5 min readMar 1, 2022

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What’s Happening to Netflix, the King of Streamers?

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The Digital Shelf

Where are your VOD App and Titles being promoted?

1 min readJan 11, 2022

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Where are your VOD App and Titles being promoted?

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The Digital Shelf

The Digital Shelf

Chatting with the entertainment industry on the vast, constantly evolving, and hyper-competitive environment of digital entertainment.

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